Monday, November 15, 2010

Certified Green Business

When your company is thinking about Going Green, it may be good to think forward about how a decision to seek a Green Business Certification will affect your business. The kind of "Easy Green" now promoted to this Green-driven market brings short-term gain with long term worries. No decision to create an environmentally-friendly business format should compromise the integrity of the company's future. This is a decision worthy of better thought.

If the only way to verify Green compliance is by measuring or testing, then the obvious antidote to greenwashing is an audit by a professional who uses an industry standard of compliance, The Green Business League made a commitment years ago to train certifiers (auditors) and provide a standard for a Green business that requires more than good intentions or a token effort. More than 250 Certified Green Consultants provide guidance and audits for businesses willing to prove their Green value.